Maríanna B. Ásmundsdóttir

Info

Rebranding for Náttúruverndarsamtök Íslands, Iceland Nature Conservation Association, school project. Ocean acidification and the highlands are two very important causes to them which I kept in mind throughout the desing process.

There are five rounded corners which represent the elements; earth, wind, fire, water and ether. The rounded corners and repition stand for movement of the sea and air, stratum, the Icelandic highlands and the circle of life. The first shape protects the ones inside and together they form a kind of flower that represents the beauty of nature and why we need to protect it.

The colors are saturated colors of nature; blue for the sky and ocean, green for the land and life in the sea and orange for the highlands.

The Association writes to politicians and the papers so paper mock-ups and buisness cards are how the branding would most often be displayed as well as on social media.

Projects: Perception of Words / Exhibition Modiste / Type Justified text / Layout Gljúfrasteinn / Branding Náttúruvernd / Branding Farvegir og form / Web Magazine / Editor. Info